Feminist Little Girl Reminds Us All Why We Fell in Love with Leia

As the fan fervor for Star Wars: The Force Awakens continues to ramp up, we’re starting to see that — unlike in the past — girls and women are being included in every level of the story, toys and marketing campaign.

Even Walmart, not normally known for subverting gender roles, has released a national television spot showing a father passing his love of all things Star Wars down to his daughter. But Walmart saved their best and most inclusive marketing for the web.

In a series of extensions of the television spot, Walmart shows multiple parents sharing their love of Star Wars with their kids.. But the real star of the series is the little girl that patiently explains why Princess Leia is a hero to generations of women.

Mom: Why doesn’t the princess just let the boys rescue her?

Girl:  Because she is a modern empowered woman, unfettered by the antiquated gender roles of a bygone era.

The Force is strong in this one.




  1. Brainwashing little girls into promoting the joke that is modern feminism is probably the most disgusting thing I’ve ever seen. Thank god most women reject modern feminism!

    1. So vague.

      What part of what she said do you disagree with? What part of the definition of feminism do you disagree with? How are you defining “modern feminism,” and is your definition truly representative of the majority of modern feminists?

      I suspect you are setting up this sort of scenario: http://www.theonion.com/blogpost/i-dont-support-feminism-if-it-means-murdering-all–37301

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