Heroic Girls Foundation

About Us

The Heroic Girls Foundation is a pop culture-based nonprofit that advocates for better representation of women and girls in movies, television, books, comics and other mass media in order to combat harmful gender norms that hold women and girls back in the real world.

Our Mission

The Heroic Girls Foundation seeks to change how we think about gender by changing the media we consume.

Our Vision

We envision a world where women are represented on the screen and page in proportion to their representation in the population at large. In short, we want women and girls to have half: Half the roles in hollywood blockbusters; half the protagonists in children’s literature; half the screenwriting and directing gigs; and half the spoken lines on television.

Our Values

The Heroic Girls Foundation’s core values are our guiding principles that inform and guide our work with every constituency, policymaker and student we interact with. Our core values include:

  • Equality between men and women, girls and boys
  • Diversity in all aspects: racial, ethnic, gender and LGBTQ+
  • Justice for all.

Our Board

John Marcotte – Chairperson

John Marcotte is the founder of the Heroic Girls’ Foundation and current Chairperson of the Board. John is a TEDx speaker, a Huffington Post blogger and a nationally recognized expert on gender and pop culture. He has lectured on gender issues at universities and comic-book conventions across the country and consulted with Fortune 500 companies on how to better market to girls without reinforcing harmful gender stereotypes. He is a 2016 HeForShe Champion for Change honoree and the father of two heroic girls of his own who inspire him to try and make the world a better place.

Jen Rimoldi – Treasurer

Jen Rimoldi currently serves as the treasurer on the Board of the Heroic Girls Foundation and is also the grant and funding coordinator. Jen holds a Bachelor of Science in Civil Engineering and currently works as an engineer, specializing in design and construction of roadways. Her experience of working in a male dominated career has allowed her to bring further insights into promoting gender equality, especially in the STEAM field. Jen is also the mother to two wonderful young boys and hopes to raise them to regard the values of gender equality as highly as she does.

Sarah Phillips – Secretary

Sarah Phillips currently serves as the secretary on the Board of the Heroic Girls Foundation. Most recently, Sarah served 4 1/2 years on the Executive Board of the David Lubin Parent and Teachers Group (PTG), a 501(c)3 organization; three years as president. In this role, Sarah helped to create and implement the new position of STEAM Coordinator at the school which allowed all students access to STEAM enrichment including science lessons and coding. Sarah is currently working to build her photography business. With over ten years of experience, she most enjoys photographing children. Sarah and her husband Jesse live in Sacramento with their three children and love to camp, bake, and watch ridiculous movies. She is passionate about gender equality and raising strong, kind, independent young people.

Iris Dimond

Iris Dimond is currently a Director on the Heroic Girls Foundation Board. Iris is an early childhood education Professor for Cosumnes River College. Iris brings a wealth of knowledge and resources to Heroic Girls with her early childhood education background and experience in education. Iris has been described as inspiring and enthusiastic by past students. In her free time, Iris enjoys creating art, jewelry, and ceramics.

Gerine Williams

Gerine Williams is currently a Director on the Heroic Girls Foundation Board. Gerine was a Community Impact Specialist at NeighborWorks which provides opportunities for successful home ownership and strong communities through quality education, affordable lending, supportive partnership and dedicated leadership for persons of all demographics. Gerine also was a program coordinator for the weekly Oak Park Farmer’s Market and is very involved in the Oak Park neighborhood. She is currently following her passion as operational manager for Devil May Care Ice Cream where she bakes and creates new flavors of ice cream.

Patti Marcotte

Patti Marcotte is the wife of Heroic Girls’ founder, John Marcotte and mother to two teenage daughters and is currently a Director on the Heroic Girls Foundation Board. Patti currently works for the State of California with the Department of Healthcare Services. She has served on the boards of multiple nonprofits, including her daughters’ elementary school and a community theater organization. She is currently the parent liaison to the board and coaches assistant for Sacramento Roller Derby. Her commitment to gender equality and helping to make the world a better place for her kids and all children is what keeps her going. In her spare time, she enjoys hanging out with her family, photography and cooking.

Board Minutes



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  1. Hi, I am really impressed by your organization. I work for the Second and Charles group. We operate 40 large pop culture stores, mostly east of the Mississippi. We are based in Birmingham, Al. We certainly share your mission to promote and support more positive female images and stories in the world of pop culture. We would love to help promote your site, either through flyers in our stores, or perhaps you have suggestions. We have a web site…just search Second and Charles. I will ask our corporate and store sites to follow your page. I can be reached at 205-617-7669

    1. Rick,

      We’ve tried to reach you a few times. Is there another way we can reach out to you?

  2. Anyway for people to support/contribute to HeroicGirls?


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