While conventional wisdom has told us for years that video games are a male-dominated past-time, reality is rearing its ugly head and challenging that sexist trope.
According to a recent Pew Research Study, 42% of American women own a video game console, but only 37% of men do. So the potential market for console video games for women is actually larger for women than men, but the market has not yet adjusted to this new reality.
It will be interesting to watch in the coming years how the market will shift to take advantage of these rapidly changing demographics, and who will succeed in making those adaptions, and who will be left behind clinging to outdated notions about women, technology and gaming.
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