Clothing, accessories, toys … even a bicycle? There is literally something for everyone.
Even as female heroes made strides on the big screen, they were often left behind when it came time to create merchandise for fans. The glaring lack of toys and clothing featuring female heroes spawned the embarrassing hashtag campaigns #WheresNatasha and #WheresGamora, and featured low-lights such as a Star Wars Monopoly Set that did not feature the hero of the new trilogy Rey.
But with every movie made, that situation appears to be getting a little better, and when you are promoting the first Marvel movie featuring a sole female protagonist, the choices are to make Captain Marvel merchandise or to not make and merchandise at all.
Fortunately for all of us, Marvel chose the former.
Marvel recently issued a press release detailing just some of the merchandise designed to tie-in to the upcoming movie. They have toys, clothing, jewelry and accessories for women, men and kids. There is literally something for everyone.
I know I’ll be picking up a few shirts, and probably a few of the action figures … um, for my kids. Let’s go with that.
Click through our gallery below to get a look at the upcoming goods, along with price and retailer (where available.)
Captain Marvel Shirt and Waist Bag – Target – MSRP: $19.95
Captain Marvel T-Shirt – Disney Store – MSRP: $24.99
Captain Marvel Dress – HerUniverse – MSRP: $79.90
Captain Marvel Hat and Bomber – New Era & Disney Store – MSRP $24
Captain Marvel Shirt and Hat – 5th Sun and Disney Store – MSRP: $25.99
(Captain Marvel) What Makes A Hero (Picture Book) – MSRP: $12.99 – Date Available: 3/5/19 – Introduce the young reader in your life to the inimitable, expectation-destroying, glass ceiling-shattering, world-saving female Super Heroes of the Marvel Cinematic Universe, from Captain Marvel and Shuri to Gamora, Black Widow, Nebula, and more, in this beautifully-illustrated picture book aimed at the young reader set. Fans of all ages will be thrilled by this adventure that celebrates the strength, intelligence, and ingenuity of the women who are vital to MCU’s best stories, distilled into a child-friendly package.
(Captain Marvel) Starforce on the Rise (Middle Grade Novel) – MSRP: $13.99 – Date Available: 2/5/19 – Before Carol Danvers was Captain Marvel, she was Vers, a key member of the elite Kree Starforce warriors who wage their war against the equally formidable Skrull aliens. This middle-grade novel will focus on key adventure of Vers during her time with Starforce, setting up the perfect entry point for readers to Marvel Studios’ Captain Marvel, in spring 2019.
(Captain Marvel) Higher, Further, Faster (YA Novel) – MSRP: $17.99 – Date Available: 2/5/19 – Carol Danvers kicks off her U.S. Air Force career with her first year at flight school, where she’ll be tested in ways she never thought possible—and make a lifelong friend, Maria Rambeau, in the process—in this atmospheric and exciting prelude to the upcoming Marvel Studios’ film, Captain Marvel! Focusing on Carol Danvers and Maria Rambeau as they wend their way through a space that was still very much a “boys’ club” in the 80s, the important social-cultural themes explored in this novel are sure to draw in not only fans of the Marvel Cinematic Universe, but readers of social issue-focused YA who gravitate toward relatable protagonists learning to navigate the world around them, and to succeed in the face of seemingly insurmountable adversity.
Powers of a Girl – MSRP: $16.99 – Date Available: 2/5/19 – This is the Marvel Universe. Where the personalities, powers, and straight-up legends of countless heroic women have captured readers for generations. This unique book is the perfect start—or addition—to any Marvel fan’s collection! Using her in-depth knowledge and passion for Super Heroes, Lorraine Cink explores the lives of the exceptional and diverse women of the Marvel Universe. Filled with inspirational lessons and clever observations, each section digs into what these relatable women can teach us all about growth, bravery, and the true meaning of strength. Paired with over one hundred original, vibrant, and emotive illustrations from the talented Alice X. Zhang, this book balances the responsibility and the fun the comes with being a hero.