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Batman, Wonder Woman and Superman Barbies Revealed for Batman v. Superman

February 4, 2016February 4, 2016 John Marcotte barbie, batman, batman vs. superman, Superman, wonder woman

Along with action figures, Mattel licensed the upcoming film Batman vs. Superman: Dawn of Justice to make a line of

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Toys Videos 

Grown Women Discuss Feminism With Hello Barbie

December 17, 2015December 17, 2015 John Marcotte barbie, buzzfeed, feminism, hello barbie

Toy manufacturer Mattel has released “Hello Barbie,” a Barbie doll that uses the latest in high-tech wizardry to carry on

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Toys Videos 

Barbie for Boys: Progress or Gimmick?

November 16, 2015November 16, 2015 John Marcotte barbie, boys, commercial, gender norms

This one is complicated. Mattel’s Barbie has entered into a partnership with Italian luxury goods designer Moschino to make exclusive Moschino-themed

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Featured Gender Real Life Heroes Videos 

TEDx: Girls Can Be Their Own Superheroes

March 23, 2015May 26, 2018 John Marcotte action figures, barbie, gender, Heroic Girls, John Marcotte, Let Toys Be Toys, ms. marvel, TED Talk, TEDx Talk. TEDx Sacramento, toys, wonder woman

John Marcotte, founder of Heroic Girls, challenges the audience to look beyond what is labeled as “girly” or “feminine” to

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Gender Heroic Style Toys 

The Trouble with Barbie

October 16, 2014June 11, 2018 John Marcotte barbie, gender norms, over sexualization, stereotypes

I’ve always had an uneasy relationship with Barbie. As a male, she represented the “pink” aisle — a literal “no man’s land”

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