CBS decided to pass on proposed cop drama Drew this week. That alone is not news. Only a fraction of the shows ordered to pilot make it to series. What is making headlines is the reason CBS executives gave for passing on the series. According to Deadline‘s Nellie Andreeva, the network actually passed on the show because they thought too many women would watch it.
Per the article:
I hear the pilot tested well but skewed too female for CBS’ schedule.
Drew stars Person of Interest star Sarah Shahi as former famed teenage sleuth Nancy Drew — now in her 30s and working as a detective for the NYPD. She uses her uncanny skills of observation to solve crimes that baffle other detectives and navigates the complexities of modern life.
The series also stars Anthony Edwards, Felix Solis and Rob McClure. Producers are currently shopping the pilot to other networks who may not have such an aversion to girl cooties.
CBS also dropped the female-led Supergirl from its schedule last week, but that quickly found a home at sister network the CW.
If CBS doesn’t want women to watch their network, they should be very careful. It looks like they may get their wish.