The PSA tells children (and their parents) that it is OK to dress as anyone you want for Halloween, but the twist at the end has social media buzzing.
The two-minute PSA is simply titled “My Heroes.” It shows a family celebrating Halloween together. They buy costumes for their little boy and girl: Batman and Wonder Woman; carve Jack-o-Lanterns and excitedly speculate about the candy they will get.
Although they are having a good time, obvious expressions of concern and worry show on the parents faces when the kids aren’t looking. After a night of trick or treating, both kids are in candy-and-television induced comas. The mom and dad each grab a kid and tuck them into bed.
It is only as the camera pulls away that we realize that after they put on their costumes, we never saw the kids’ faces. It was the boy who was Wonder Woman, and the girl had chosen Batman.
The video ends as the dad looks back on his sleeping children and whispers, “My heroes,” before turning off the lights.
This 2-minute digital PSA was written by Alexander Day and Brian Carufe, directed by Almog Avidan Antonir, and produced by the team at Landwirth Legacy Productions, as means to challenge gender stereotypes when it comes to children’s Halloween costumes
Landwirth Legacy Productions aims to create entertaining and educational visual content and stories that seek to enrich, empower, and inspire audiences. Compassion is at the root of every project and relationship that Landwirth Legacy cultivates.