How the Toy Aisle Erased Black Widow from Her Own Best Scene
In a movie stuffed with crowd-pleasing scenes, few moments elicited greater cheers from the audience than Black Widow dropping out of a moving jet on a custom-built Harley Davidson to rush to Captain America’s aid in the Avengers: Age of Ultron.
I don’t think there was a person in the theater who didn’t think that was the coolest thing they had ever seen. And it was almost designed to sell toys so kids could recreate the scene at home. Heck, if military jets ever come down in price, I’d love to try it full-scale.
Marvel’s licensing partners obviously saw the immense appeal and rushed to give us our own motorcycle-launching Quinjets in the toy aisle.
Marvel Avengers Age Of Ultron Cycle Blast Quinjet Vehicle
Hasbro, Marvel’s main toy licensor gave kids the Marvel Avengers Age Of Ultron Cycle Blast Quinjet Vehicle.
From the description on the website:
Launch your own air-to-ground attack with this incredible Cycle Blast Quinjet vehicle! The sleek jet fits up to 4 figures (other figures sold separately). It’s a fast-diving jet with a secret weapon – a compartment that launches a motorcycle! With your Captain America figure speeding away on his powerful cycle, the jet can climb back to higher altitude for recon and air attacks! Bad guys will be running for cover when you deploy your awesome Cycle Blast Quinjet vehicle!
Wait a minute. Captain America gets launched on a motorcycle? That’s Natasha’s gig. And while the “jet fits up to 4 figures,” Black Widow is not one of them. Hasbro’s only Black Widow figure (a Toys ‘R Us exclusive) is the wrong size.
Mattel’s Hot Wheels Marvel Avengers Age of Ultron Quinjet Moto Launcher
But Hasbro wasn’t the only company to recreate the Quinjet scene in toy form. Mattel’s Hot Wheels Marvel Avengers Age of Ultron Quinjet Moto Launcher had almost the same functionality — but better.
This Quinjet comes with Iron Man, a character who can fly and has literally zero need for a motorcycle of any sort. I’m fairly certain he is not in the same room as a motorcycle in either Avengers movie.
But you can buy other Age of Ultron “Motos” that are compatible with the playset. These include:
- Captain America (covered above);
- Hawkeye (never rides a motorcycle in the movies); and of course,
- Ultron (who can also fly — and he’s the freakin’ villain!)
No Black Widow.
Selling Our Kids Short
It’s a sad situation when marketers love everything about the Black Widow’s best scene — except Black Widow. While recognizing how awesome Black Widow is in the movie, they have convinced themselves that girls do not want representation in the action figure aisle and that boys can never look up to a female hero — so Black Widow ends up replaced in the very scene that inspired the toys in the first place.