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Most modern comics were developed to cater primarily to the tastes of teenage boys. Nowhere is that more apearant than if how female heroes and villains are oversexualized in the pages of even the most innocuous superhero fair.
That near constant oversexualization is also one of the main reasons that comics have historically had a difficult time attracting women. Nothing says “not for you” to women faster than a woman with breasts larger than her head and a waist smaller than her thigh.
To be fair, there are many women who enjoy the sexy, exaggerated aesthetic that is prevalent in comics. The number of women that buy those comics, cosplay as those heroes, and even get tattoos of their favorites is undeniable. And male heroes are also unrealistic — it’s just that male heroes designs are generally unrealistic in a way that caters to a male power fantasy — not in a way that is designed to be sexually attractive to women.
But if unrealistic body images from swimsuit and lingerie models can be damaging to girls’ psyches, how much more damaging might images of literally impossible bodies be?
The people at Bulimia.com deicided to show us what superheros would look like if given more realistic and average bodies.
Today, 33.7% of men and 36.5% of women in the U.S. are considered obese, and more than two-thirds are overweight. Weight gain has put millions of people at risk of heart disease, diabetes, and other preventable conditions. Meanwhile, comic books depict vastly different figures: men with massive biceps and shoulders and women with toned abs and tiny waists.
So what would they look like if they reflected more typical body shapes and sizes? We’ve Photoshopped several major comic book characters – not to touch them up, but to make the average hero look more like the average American.
We think the images Bulimia.com produced are good fodder for thought. Should superhero bodies be idealized? And if so, is that ideal sexual attractiveness and availability? Power and strength? Or something else?
As comics move into the mainstream and reach out to women, those are questions that need to be answered.
Dear DC comics,
My name is Rowan and I am 11 years old. I love superheroes and have been reading comics and watching superhero cartoons and movies since I was very young. I’m a girl, and I’m upset because there aren’t very many girl superheroes or movies and comics from DC.
For my birthday, I got some of your Justice League Chibis™. I noticed in the little pamphlet that there are only 2 girl Chibis, and 10 boys. Also, the background for the girl figures was all pink and purple.
I remember watching Justice League cartoons when I was really young with my dad. There are Superman and Batman movies, but not a Wonder Woman one. You have a Flash TV show, but not a Wonder Woman one. Marvel Comics made a movie about a talking tree and raccoon awesome, but you haven’t made a movie with Wonder Woman.
I would really like a Hawkgirl or Catwoman or the girls of the Young Justice TV show action figures please. I love your comics, but I would love them a whole lot more, if there were more girls.
I asked a lot of the people I know whether they watched movies or read books or comics where girls were the main characters, they all said yes.
Please do something about this. Girls read comics too and they care.
(source How Did We Get Into This Mess?)
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