Daisy Ridley's Rey is front and center of the newly released official poster for Star Wars: The Force Awakens, perhaps giving us yet another clue that she is the main…
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Target Succumbs to the Dark Side: Replaces Leia on Shirt
Sigh. Aren't we supposed to be past this by now? Target released a new line-up of Star Wars clothing in anticipation of the release of Star Wars: The Force Awakens.…
Feminist Little Girl Reminds Us All Why We Fell in Love with Leia
As the fan fervor for Star Wars: The Force Awakens continues to ramp up, we’re starting to see that — unlike in the past — girls and women are being included in every level of the story, toys and marketing campaign.
Even Walmart, not normally known for subverting gender roles, has released a national television spot showing a father passing his love of all things Star Wars down to his daughter. But Walmart saved their best and most inclusive marketing for the web.
In a series of extensions of the television spot, Walmart shows multiple parents sharing their love of Star Wars with their kids.. But the real star of the series is the little girl that patiently explains why Princess Leia is a hero to generations of women.
Mom: Why doesn’t the princess just let the boys rescue her?
Girl: Because she is a modern empowered woman, unfettered by the antiquated gender roles of a bygone era.
The Force is strong in this one.