Tagged: gender norms

Toy Fair Awards Highlight Gender Divide

The American Toy Fair is the largest toy trade show in the Western hemisphere. The annual event is held in New York City by the Toy Industry Association, whose more than 900 members account for approximately 90-percent of the...

Barbie for Boys: Progress or Gimmick?

This one is complicated. Mattel’s Barbie has entered into a partnership with Italian luxury goods designer Moschino to make exclusive Moschino-themed dolls. To announce the launch of the limited edition dolls, Moschino put out a...

The Trouble with Barbie

I’ve always had an uneasy relationship with Barbie. As a male, she represented the “pink” aisle — a literal “no man’s land” in the toy department where most boys fear to tread. As a father, she...