Goldieblox Commercial Replaces Hollywood Action Stars with Women

Our love affair with GoldieBlox continues with their latest viral video, a stop motion extravaganza that replaces the leading men in some of Hollywood’s most popular action movies with girls — or at least with girl dolls.

GoldieBlox is a brand that is positioning itself not just as a building block or toy company, but as a advocate for stronger role models for girls and women. We love it.

Plus, the video features Bonnie Tyler’s “Holding Out for a Hero.” Who doesn’t like that song? No one, that’s who.

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John Marcotte

John Marcotte

Secret identity of a father raising two super-heroic young girls

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