Always launches new video in #LikeAGirl campaign

Always has launched a new video in their excellent #LikeAGirl campaign. From the description on YouTube:

Do we limit girls and tell them what they should or shouldn’t be?

Do we box them into expected roles?

Well, we asked, and the answer was shocking: 72% of girls DO feel society limits them – especially during puberty – a time when their confidence totally plummets. Always is on an epic battle to keep girls’ confidence high during puberty and beyond!

Our original #LikeAGirl social experiment started a conversation to boost confidence by changing the meaning of “like a girl” from an insult to a total compliment. And – with your help – that conversation turned into major movement sweeping the entire globe.

We’re on a roll, and we’re not stopping! Now, we’re empowering girls everywhere by encouraging them to smash limitations and be Unstoppable #LikeAGirl. We need your help. Join us. Watch, share and champion all girls to be Unstoppable #LikeAGirl.

For more than three decades, we’ve made it our mission to empower young girls worldwide by educating millions of them about puberty and their cycle, so they can feel confident – any day of the month. Together, we’re making great change happen. Don’t stop!

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John Marcotte

John Marcotte

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